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CHILE
1865

Taste
the select life.

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1865 - CHILE

Challenge.

1865, from Viña San Pedro de Tarapacá, is one of Chile’s most successful super-premium wine brands in Korea. As a means to pay homage to the year in which the vineyard was founded, 1865 has a keen focus on creating the best possible product by using selected grapes from selected vineyards. The result is a premium range of wines that truly reflects the essence of a particular region, varietal or winemaking technique, reinforced by a slew of awards and accolades across key markets.

The brand came to DAf with a challenge, a campaign to communicate the wine’s philosophy and quality and resonate with their key target: An ambitious, stylish consumer who seeks recognition for their achievements, selects the best products they can, and delights in sharing them with others.

Solution.

DAf sought to mirror the lifestyle of the consumer behind 1865. Informed by the claim “Taste the select life”, we created a brand video with an inviting tone that positioned 1865 as a brand known for selecting the best, and being recognized for doing so. The result was a clear call to action to consumers to see themselves within this "select" life.

Brand Video.

A single idea was conceived and adapted via clothing selection to the global and Korean markets.

30” and 50” videos were made for use on the brand’s social media channels, particularly in their key markets of Canada and South Korea.

Responsive Website.

DAf created a website in support of the campaign for use in the brand's main markets.